This business/management problem is solved step by step below, with detailed explanations to help you understand the method and arrive at the correct answer.

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7 stepsQuestion 1
1.1 When you apply for a position you usually submit a Curriculum Vitae (CV). However, a future employer may also consider your online presences, such as your LinkedIn profile, your Facebook, Instagram and TikTok accounts. What should you avoid doing and what should you do to ensure a more professional impression?
What to avoid doing:
What to do to ensure a more professional impression:
1.2 An impactful cover letter is used to support your CV and to attract the attention of the reader. Briefly discuss the three elements that you should include in your cover letter.
An impactful cover letter typically includes three main elements:
Introduction: This element immediately captures the reader's attention. It should clearly state the position you are applying for, where you learned about the opportunity, and a brief, enthusiastic statement about why you are interested in the role and the company. The goal is to make a strong first impression and encourage the reader to continue.
Body Paragraphs: This is the core of the letter where you elaborate on your qualifications. You should highlight your most relevant skills, experiences, and achievements that directly align with the requirements outlined in the job description. Provide specific examples and quantify your accomplishments whenever possible to demonstrate how you can add value to the company. This section connects your background to the employer's needs.
Conclusion: The concluding element summarizes your interest and reiterates your enthusiasm for the position. It should express your eagerness for an interview to discuss your qualifications further and thank the hiring manager for their time and consideration. A professional closing, such as "Sincerely" or "Yours faithfully," followed by your typed name, completes the letter.
1.3 A colleague asked you to read and suggest how the cover letter that he/she wrote to apply for the position of office manager can be improved. Read the letter below and provide some guidelines for improving the letter.
Critique of Joe Soap's Cover Letter:
Joe Soap's cover letter is weak because it is generic, lacks specific examples, and highlights a lack of direct experience without effectively compensating for it. It fails to convince the reader of his suitability for the office manager position.
Guidelines for Improving the Letter:
Personalize the Salutation: Instead of "Dear Sir," try to find the name of the hiring manager or the head of the department. If a specific name isn't available, use a more formal but less generic title like "Dear Hiring Manager" or "Dear [Company Name] Team."
Strengthen the Opening: Clearly state the position being applied for and express genuine enthusiasm for this specific role and this specific company. Avoid vague statements about suitability.
Focus on Transferable Skills and Achievements: The letter explicitly states that previous roles are "not directly related." This is a major red flag. Instead, Joe should identify and highlight transferable skills from his past experiences that are crucial for an office manager (e.g., organization, scheduling, communication, problem-solving, administrative support, managing resources, attention to detail). Provide concrete examples and quantify achievements where possible.
Demonstrate Company Research and Value Proposition: The current letter only states "such a well-known company." Joe needs to show he has researched the company and understands its mission, values, or recent achievements. Then, he should connect his skills to how he can specifically benefit this company.
Confident and Professional Tone: Avoid language that sounds uncertain or apologetic (e.g., "Although my experience is not in the field... I am confident that I will be able to handle..."). Instead, project confidence in his abilities and potential.
Strong Call to Action: Reiterate interest in an interview to discuss qualifications in more detail.
Proofread Meticulously: Ensure there are no grammatical errors, typos, or awkward phrasing.
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Question 1 1.1 When you apply for a position you usually submit a Curriculum Vitae (CV).
This business/management problem is solved step by step below, with detailed explanations to help you understand the method and arrive at the correct answer.